In April 2015, I ran a workshop for graduate students at UC Davis called “Getting your Science out there: Pitching your story and working with your press officer”. The workshop was funded by Professors For The Future and the UC Davis GradPathways program.
The pages within this website contain information on
Working with your Press Officer
Avoiding Jargon
Shaping your Story- your main messages and key audiences
Key Elements for adding content to your story
Activities- worksheets and descriptions of the activities we used in the workshop
Links to more resources.
The pages within this website contain information on
Working with your Press Officer
Avoiding Jargon
Shaping your Story- your main messages and key audiences
Key Elements for adding content to your story
Activities- worksheets and descriptions of the activities we used in the workshop
Links to more resources.
This comic from PhDcomics.com highlights many scientists’ fears about media coverage of their science: Mainly, that their story will be mis-reported, over-hyped and out of their control. I think that one section that could be added to this comic is a bunch of colleagues pointing at the scientist and whispering something like ‘There’s that guy who over-exaggerated about his research to get on the news”, which I think is one of the scariest things about media coverage for young scientists in particular.
In actual fact, understanding a little about what goes into translating your science into a compelling story, knowing the potential audiences for your research story, and taking advantage of the communications resources available at most Universities and large NGOs/ research organizations will make you more confident, better able to control the story about your science, and will lead to better coverage of your research.
In actual fact, understanding a little about what goes into translating your science into a compelling story, knowing the potential audiences for your research story, and taking advantage of the communications resources available at most Universities and large NGOs/ research organizations will make you more confident, better able to control the story about your science, and will lead to better coverage of your research.